Driving Prepaid Digital Consumption in The World's Cash Economies
Tappp(www.tappp.com), the prepaid consumer market place of Singapore-based Swissclear Global is changing the way people consume premium digital content, by making it accessible without the need for credit cards.
Offering immediate access to a wide range of prepaid entertainment, gaming and recharge services, Tappp meets the digital consumption needs of a large segment of the world's population, who either do not own credit cards or are averse to making credit card transactions online. In partnership with over 200 mobile operators globally as well as premium content providers such as Eros Now and Spuul, Tappp currently provides an access point to over 4,000 on-demand movies, TV shows and music videos, 50,000 songs and more than 1,000 games, in addition to mobile airtime top-up and instant direct-to-home TV recharge.
Serving a global base of more than three billion customers across Southeast Asia, India, Middle East, Europe and North America, Tappp's unique real-time payment technology platform facilitates direct relationships between merchants and agents, and provides retail analytics on each transaction. The company has been instrumental in supporting the global sales strategies of premium digital content providers and telecommunications operators, helping them to increase monetisation, improve conversion and attract customers.
The company is headed by Founder and Chief Executive Officer Sandy Agarwal, who has been leading the revolution in the monetisation of media and digital services for over 18 years. An internationally recognised thought leader, Sandy was named one of the Top 10 Global MobiThinkers and was the founding Chairman of the Mobile Marketing Association (MMA) Asia Pacific.
Committed to security, neutrality and trust, Tappp has developed the most advanced secure platforms to safeguard transaction security and customer confidence, and is backed by an international management team and a global advisory board, who have extensive and significant experience in mobile telecoms, financial processing and software development.